Activa is introducing a groundbreaking new point service in Japan that combines DeFi and an insurance model. The traditional point service model is being replaced with a universal point system managed by a DeFi contract, offering zero fees for stores and customers. Investors can participate in the system and earn rewards, while points can be freely exchanged between users. Activa aims to revolutionize the point service industry by taking over the burden of issuing points and offering a more efficient and cost-effective system.
The Activa team, led by experienced professionals from TSUTAYA and Rakuten, is working on developing a new business model that incorporates the best features of different points and introduces a DEX model for point exchange. By utilizing DeFi and Web3 technologies, Activa is creating a decentralized collateral system for point reserves, allowing investors to earn yield by increasing the total amount of points issued.
The point service market in Japan is currently estimated at 2 trillion yen, with Activa targeting to solve tax and asset recognition issues, collaborate with Japanese exchanges, and work with listed companies to expand its service. The company aims to earn billions of points from various stores and start overseas expansion by 2024. Revenue streams will come from token fees, exchange fees, staking profits, and more, with a projected business scale reaching billions of yen in the coming years.
Activa's new point service offers benefits for the Japanese government, companies, and individuals by providing world-leading Web3 services, freeing up cash reserves, supporting the revival of Japanese businesses, and offering user convenience while maintaining an effective model for stores. By pioneering this innovative approach, Activa is positioning itself as a leader in the Web3 and DeFi industry and aims to become a unicorn candidate in the global market.
With industry segments ranging from lodging to apparel and specific examples of potential customers including major chains like Prince Hotel, Yodobashi Camera, Starbucks, and more, Activa's new point service has the potential to revolutionize the loyalty program landscape in Japan.
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